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Advisory for CPG

You don’t need another idea. You need the missing piece.

The Piece works with CPG founders on distribution, margin and growth. Where there’s a fit, that can include personal investment.

Tell me what you’re building

Where I can help

For a retail decision, distributor terms, or the next growth move.

The buyer conversation

Review the buyer story and decide which account deserves the next push.
The distributor math

Work through the terms and trade spend to the margin that remains.
The next move

Compare the options before time and money are committed.

Brands I’ve built and worked with

I’m Nat Noone.

A hand holds a lemon-lime Wave Soda can outdoors. — Wave Soda Founder, through exit

A woman and a dog on a picnic blanket, with a Jiminy’s bag. — Jiminy’s Investor / advisor

A hand pours Super Coffee from the bottle into a glass. — Super Coffee Advisor

A supermarket worker in a Jyve lanyard, with a phone, produce, and a shopping cart. — Jyve CRO

A shared table of cheese, bread, fruit and vegetables. No Dress It Up bottle is in the picture. — Dress It Up Dressing Advisor

Wave SodaFounder, through exit
Jiminy’sInvestor / advisor
MarginWizCo-founder
Odwalla15 years
JyveCRO
Pasture OneAdvisor
Green Shoots DistributionFounder, through exit
Super CoffeeAdvisor
Dress It Up DressingAdvisor

Tell me what you’re building

Tell me what you sell, where you sell it, and the decision in front of you. A short note is plenty.